Welcome to the Word on the Street April 28, 2017.
Word on the Street 4/28/17
- Two wonderful books published on 4/25: Iris Johansen’s No Easy Target and John H. Cunningham’s Free Fall to Black. Love the hot Buck Reilly in Cunningham’s books!
- I’m in love with Mary Kay Andrews’ cookbook with comes out on Tuesday. How can anyone not love a cookbook entitled “The Beach House Cookbook ” featuring “easy breezy recipes with a southern accent” and an Epilogue entitled “And Then There Were Biscuits.” I had you at biscuits, right? Perfect Mother’s Day gift!
- Also this coming week, the following books come out:
-The Baker’s Secret by Stephen Kiernan- outstanding World War II fiction.
-Beach Lawyer by Avery Duff- great legal suspense.
-Beneath a Scarlet Sky by Mark Sullivan- gorgeous cover and intense Holocaust fiction!
-The Distance Home by Orly Konig- a fabulous debut!
-Goodnight From London by Jennifer Robson- wonderful historical fiction from one of my favorites.
-Into the Water by Paula Hawkins- Intense psychological suspense!
-The Scattering by Kimberly McCreight- the 2nd in the Outliers series. A must-read!
- I recently read Kiss Carlo by Adriana Trigiani which I adored. I then read The Saturday Evening Girls’ Club by Jane Healey, a debut novel. This book felt exactly like it was written by Trigiani too. I encourage you to read both!
- Well since the Jamie Brenner book giveaway last week, she released Forever Summer, got featured in People Magazine AND signed a new deal for two more books. In 2018, she will publish The Husband Hour. In 2019, Drawing Home and in 2020, Mother Love. Brava Jamie! #GoJamieGo
- Z: The Beginning of Everything based on the amazing book by Therese Fowler has been renewed for a second season on Amazon Prime. Read it on Hollywood Reporter here.
Author Self Promotion
It is rather ironic today that authors, many of whom are excellent introverts, are forced to promote their own books. Frankly, many just do not know how. Time and time again I urge authors to let your readers get to know YOU rather than just touting your own book. Author and book marketing guru M.J. Rose says something like, “Don’t say online what you wouldn’t say out loud at a cocktail party.” (I adore this thought.) You wouldn’t (I hope) walk up to someone at a cocktail party and say, “Buy my book.” Right? I love this graphic from Cartoon Church:
Authors, I know you get little support and I know your books deserve the best but for the love of your readers, think before you post. Repetitive posting about your book will not increase sales but it will cause folks to unfollow you. I urge you to follow the excellent examples of Jane Green, Mary Kay Andrews, Liz Fenton and Lisa Steinke or Pam Jenoff, to name just a few, Tell us about your dog, your kitchen, your kids, your favorite beach, what you are reading, where you will be on book tour etc. Support other authors. All of this is far more interesting to those following you than self-promotion. I assure you that you will sell many more books by being you than by trying to peddle you.
Great Thoughts’ Great Readers
I chat all books all the time in my book salon on Facebook, Great Thoughts Great Readers. We have close to 3,000 readers and authors there daily chatting all things book. Join us there.
What are you reading and where are you going?